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I was born in 1976 in my family's small hunting and fishing shop. Ever since I was just two months old, I would keep my parents and their customers company in that little store. I've been immersed in the world of fishing, retail, and business for as long as I can remember.
Passionate about marketing and personal growth, at the age of 25 I decided to take the lead of our family business and give it my own imprint. That business is now called Fishing Evolution—a solid and specialized brand in the practical discipline of Surfcasting, and a go-to shop for top-level Italian and international competitive anglers.
Thanks to close relationships with competitive anglers and my attention to their specific needs, I created Evo3POD, the first (and only!) Italian brand producing modular Surfcasting stations, now used by many elite athletes—including members of the Italian National Surfcasting Team (both men and women)—as well as national teams from the Netherlands, South Africa, Tunisia, France, and more.
My philosophy—and that of my shop—is based on a single core value: teaching.
"Marketing is not selling. Marketing is teaching."
At the counters of my store, I’ve trained thousands of anglers, helping them grow from basic knowledge to becoming passionate and skilled Surfcasters.
In 2020, after 20 years, I made the tough decision to close the physical store and focus exclusively on the online market and the Evo3POD project, with the goal of creating even more valuable content for anglers and Surfcasting enthusiasts.
To the friends of the shop, I made a promise:
"I’ll disappear from behind the counter to be more present on your smartphone."
