Pescare Show 2026: Fly Shop La Vallata

Fly Shop La Vallata has been a point of reference for fly-fishing enthusiasts for over 15 years.

Our experience is rooted in passion and in a continuous search for the best equipment available on the market, with the goal of offering reliable, innovative products suited to every fishing style. We support each customer with a complete 360° service, from expert advice in choosing the right gear to attentive after-sales support. Angler satisfaction is at the heart of our work, and we remain available even long after the purchase.

At Pescare Show 2026, we will be present with a display-only stand (no on-site sales will be possible), designed to showcase the latest innovations in fly fishing, with a specific focus on two-handed rod fishing.

Our space will feature brands that represent technical and design excellence on the international scene.

Taking center stage will be Mackenzie Fly Fishing, founded in 2007 by Spey Casting World Champion Scott Mackenzie. The brand is renowned for its use of graphene in fly rods and for its high-performance technical apparel, engineered to deliver lightness, strength, and comfort. With over 125 years of combined experience within the team, Mackenzie is now synonymous with quality and innovation in two-handed fly fishing.

Alongside Mackenzie, visitors will find Frodinflies, an iconic brand in the world of salmon fishing. Its famous tube flies, tying materials, and systems developed by Mikael Frödin represent a perfect balance of Scandinavian tradition, research, and maximum on-the-water effectiveness.

Completing the offering is Gaelforce, with a selection of rods and fly lines designed to ensure reliability, control, and consistent performance. Gaelforce products are developed to adapt to different styles and fishing conditions—from European waters to the great northern rivers—making them ideal for the modern two-handed angler.

We will be joined by Max Malli, Mackenzie pro-staff, Master IFF instructor since 2005, and a fly fisherman with over 30 years of experience. Max is recognized as one of the leading experts in two-handed Spey casting and will be available for technical discussions, demonstrations, and in-depth insights.

Together with Max Malli, we will also present fly-fishing trips to some of Europe’s most fascinating destinations, dedicated exclusively to two-handed fishing—an unmissable opportunity to improve your technique and enjoy authentic experiences in outstanding natural settings.

We look forward to seeing you at Pescare Show 2026 to discover the latest fly-fishing trends and meet industry professionals.