Pescare Show 2026: Honda Marine

History and Technology

The history of Honda Marine began in 1964, in line with the philosophy of its founder, Soichiro Honda: to offer products that improve people’s lives, with total commitment to reliability and environmental responsibility. Honda was a pioneer in introducing the first four-stroke outboard engine (the BF45), immediately setting the standard for efficiency, quiet operation, and low emissions in the marine industry. Today, Honda Marine continues this global legacy with a range of powerful, technologically advanced engines, of which the V8 BF350 is the most complete expression.

Structure and Operations in Italy

In Italy, Honda Marine operates as a strategic division of Honda Marine Europe, directly managing all sales, distribution, and network support activities.

The main activities of Honda Marine Italy are focused on four pillars:

• Commercialization: Distribution of the full range of outboard engines (from the portable BF2.3 to the V8 models).

• Network and Assistance: Management of a widespread network of Official Dealers and trained Technical Service Centers, ensuring excellent after-sales support and the exclusive use of original spare parts.

• Partnerships: Development of strategic collaborations with major boatbuilding companies (RIB and fiberglass) to create optimal packages for the Italian market.

• Promotion: Active participation in key industry events and support of social and nautical responsibility initiatives, always promoting innovation and environmental sustainability at sea.

Honda Marine Italy positions itself as a reliable partner for modern navigation, combining Japanese technological excellence with service dedicated to Italian customers.