Pescare Show 2026: JLC Lures

The Story of JLC

JLC Lures was founded in 2006 under the name Jigging a La Carta (JLC), established and led by Andrés Rosado, an experienced fisherman.

From the very beginning, the company was asked to produce for private Spanish anglers.

Since then, it has grown into what it is today: a company that distributes its products worldwide and boasts a team of highly experienced ambassadors and professionals.

From the start, our goal has been to create unique lures, developed through numerous tests, designs, production materials, shapes and sizes, colors, and countless modifications until they became useful and effective for anglers.

The JLC Factory

It all starts here—with ideas, designs, prototypes, materials, textures, sizes, widths, colors, modifications, tests, and more tests—until the ideal lure is achieved, and then the production process begins.

The lures are carefully produced and assembled by hand, one by one, to ensure that our consumers, the anglers, achieve the best results.

All our lures are born here, with the idea transformed into reality, to make fishing more efficient.

All our lures are made in different sizes, weights, and colors. The JLC Xipi was the lure that helped grow our brand—a different, unique lure recognized worldwide. Since the launch of the JLC Xipi, we have introduced a wide variety of models, which has allowed us to expand our catalog at a steady pace.

Alongside the production of our current lures, we launch new products to the market and develop new lures for the future.

We are confident that we will not disappoint you with our new ideas in the coming years. Our staff is happy to meet any need, whether it concerns a fishing store or an official brand distribut

Our main facility is located in San Fernando (Cádiz), near the Strait of Gibraltar, a magnificent fishing area where, thanks to the great diversity of fish and the conditions of our sea, we can test all our projects before bringing them to market.