Pescare Show 2026: Loomis & Franklin

Loomis & Franklin is a company that has been manufacturing fly rods for various brands for many years, gaining outstanding experience in the sector.
The acquisition of the brand by Trabucco marked a decisive turning point: the technologies and materials used in high-end competition rods were successfully transferred to the development of the new fly rod range.

This major leap in quality led to the creation of a completely renewed lineup, which today stands as a benchmark for value for money. Even the most established brands in the industry are now measured against standards that place Loomis & Franklin at the highest level.

The new IM12 and NX8 rods, developed with the collaboration and valuable input of Sandro Soldarini, a leading figure in the fly-fishing world, together with the high-performance MAC 2 series, created in partnership with Massimo Magliocco, a true guru of the Italian casting style, make it possible to cover every need—even those of the most demanding anglers.

Loomis & Franklin rods stand out for their extremely slim diameters, unmatched lightness, and exceptional reliability. Completing the range are the new XP SENSE fly lines, available in several versions for rivers, streams, and still waters. Also designed for Froller casting, they allow anglers to reach impressive distances without bringing the line behind the shoulders. Fast, intuitive, and easy to use, they are ideal for both experienced anglers and those approaching this technique for the first time.

Alongside product quality, we offer an efficient and reliable after-sales service. The market confirms it: the number of anglers choosing Loomis & Franklin continues to grow steadily.