Pescare Show 2026: M8 Shop

What is M8: the new frontier of Italian craftsmanship

M8 was founded in 2024 from a clear idea shared by Emanuele and Nicola: to bring Italian craftsmanship back to the heart of the fishing experience.

Not just a simple e-commerce platform, but a project that combines curation, culture, and vision, created by anglers for anglers. M8 is a digital platform that brings together the very best of Italian craftsmanship: 20 Italian artisans, spread across the country, each with their own style, story, and personal vision of fishing.

Handmade lures, water-tested, far from industrial mass production and close to what truly matters: effectiveness, identity, and soul.

Artisan lures for modern spinning

Trout, pike, bass, saltwater. Spinning is not just a technique—it’s a language.
M8 speaks all its variations through a carefully curated selection, where every single lure is chosen with almost obsessive attention to detail. Not quantity, but selected quality.

Not trends, but substance.

During Pescare Show, M8 will be present with an exhibition stand and retail area, bringing the best of its catalog to the fair—along with a surprise for those who love to be amazed: M8 Mystery Boxes.
Three versions, dedicated to trout, pike/bass, and saltwater, featuring selected artisan lures for those who want to experience true craftsmanship right away.

A philosophy first and foremost

M8 doesn’t just sell lures. It tells a story—a way of understanding sport fishing based on conscious choices, valued artisans, and products that work because they come from real experience.

It’s innovation that respects tradition.
Discover us at www.m8shop.it or come visit us at Pescare Show.
You can feel the difference—especially in the water.
Made in Italy.