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What is M8: the new frontier of Italian craftsmanship
M8 was founded in 2024 from a clear idea shared by Emanuele and Nicola: to bring Italian craftsmanship back to the heart of the fishing experience.
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Not just a simple e-commerce platform, but a project that combines curation, culture, and vision, created by anglers for anglers. M8 is a digital platform that brings together the very best of Italian craftsmanship: 20 Italian artisans, spread across the country, each with their own style, story, and personal vision of fishing.
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Handmade lures, water-tested, far from industrial mass production and close to what truly matters: effectiveness, identity, and soul.
Artisan lures for modern spinning
Trout, pike, bass, saltwater. Spinning is not just a technique—it’s a language.
M8 speaks all its variations through a carefully curated selection, where every single lure is chosen with almost obsessive attention to detail. Not quantity, but selected quality.
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Not trends, but substance.
During Pescare Show, M8 will be present with an exhibition stand and retail area, bringing the best of its catalog to the fair—along with a surprise for those who love to be amazed: M8 Mystery Boxes.
Three versions, dedicated to trout, pike/bass, and saltwater, featuring selected artisan lures for those who want to experience true craftsmanship right away.
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A philosophy first and foremost
M8 doesn’t just sell lures. It tells a story—a way of understanding sport fishing based on conscious choices, valued artisans, and products that work because they come from real experience.
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It’s innovation that respects tradition.
Discover us at www.m8shop.it or come visit us at Pescare Show.
You can feel the difference—especially in the water.
Made in Italy.
PUBLICATION
09/01/2026
2026 pesca sportiva Exhibitors news