Pescare Show 2026: Sert Fishing

JMC Fly Fishing is a French brand specializing in fly fishing, established in the 1990s within Mouches de Charette.

It is part of the great French tradition of competitive fishing while placing innovation and technical expertise at the heart of its development. Designed by and for fly fishermen, JMC offers a comprehensive range covering all practices : river or reservoir fishing, dry, nymph, or sight fishing, up to specific approaches for predatory fish on the fly.

Its catalog includes rods, reels, flies, lines, waders, clothing, and accessories, allowing fishermen to be fully equipped from head to toe, from the passionate beginner to the high-level competitor. With reliable, technical, and accessible equipment, conceived in France to meet the expectations of the most demanding fly fishermen, JMC Fly Fishing supports anglers worldwide in an intense, modern, and mastered fly fishing experience.

Sakura is a leading European brand for lure fishing, driven by a team of enthusiasts and animated by a strong spirit of innovation. It stands out with a clear objective: to design high-quality equipment at competitive prices, adapted to the expectations of modern anglers and specialized retailers.

Its world is entirely dedicated to the use of artificial lures, in both freshwater and saltwater, from European waters to exotic destinations. The Sakura range allows for global outfitting, from rod to lure, with rods, lures, and reels designed for various techniques: pike, zander, black-bass, rockfishing, and light or heavy sea fishing.

The offering meets the needs of both experienced anglers and beginners looking to discover lure fishing under excellent conditions. Beyond the product, Sakura supports retailers with attractive margins, an excellent service rate, and solid marketing support, offering a true turnkey concept that combines performance, reliability, and fishing pleasure.

Orvis: Founded in 1856 in Vermont by Charles F. Orvis, Orvis is an iconic American fly fishing brand. A pioneer and recognized worldwide, it has embodied excellence, innovation, and technical expertise in the realm of high-end rods, reels, and accessories for over a century.

Specialized in fly fishing in both freshwater and saltwater, Orvis develops equipment designed for demanding anglers: high-performance rods and reels, as well as technical apparel, luggage, and accessories adapted to the most varied conditions, from salmonid streams to exotic destinations.

Committed to an ethical and responsible approach, the brand combines tradition, performance, and respect for the environment. Orvis is thus aimed at enthusiasts and experts worldwide who seek reliable, durable, and sophisticated gear, serving a demanding and resolutely modern fly fishing experience.

SUNSET is a French brand specializing in sea fishing equipment, created in 1989 within SERT. Historically rooted in surfcasting, it has established itself as a benchmark thanks to rods, reels, and accessories that are robust, technical, and accessible.

Innovation in materials (woven carbon, powerful blanks) and the pursuit of performance have allowed SUNSET to gain the trust of anglers, whether they fish for leisure or in competition, while maintaining an excellent quality-to-price ratio.

The SUNSET world covers all major sea fishing practices : surfcasting, bottom fishing, boat fishing, jigging, trolling (light), big game, and shore fishing, covering coastal and offshore techniques.

The ranges are designed to withstand swell, current, and wind on all coasts, with powerful and reliable sets that allow for effective fishing in sometimes demanding conditions.

From the beginner discovering shore fishing to the confirmed angler seeking high-performance gear, SUNSET offers complete and coherent solutions—rods, reels, and dedicated accessories—to equip all profiles of fishermen and meet the expectations of international markets.