Pescare Show 2026: Sunrise

We build the fishing rod of your dreams

100% Made in Italy rods

We are a company with our own headquarters, our own brand, and international partners.

In our Pesaro workshop, fishing rods are crafted every day exactly as our customers envision them. Our experience with components is combined with each angler’s personal taste, allowing full customization of the rod—from the color of the blank to the bindings, the wrapping, and even the addition of logos, names, or personalized dedications.

We also develop products for sport fishing: monofilaments, spectra, dyneema, etc.

Our technological vision of sport fishing takes shape in the "Competition Department", where new products are studied, designed, and continuously improved.

We create rods and accessories for all disciplines, including: Big Game, offshore trolling, live-bait trolling, vertical techniques, spinning, and deep bottom fishing.

At the Pescare Show, as every year, we will present major new products—first and foremost the launch of the new REVOLUTION PINKY 100% FLUOROCARBON, the first 100% pink fluorocarbon made in Europe: an innovative and revolutionary product.

We will also unveil the new range of eging rods for both boat and shore fishing, the new Sunrise Slow Jig spinning rods, and a new version of ELITE CASTING TUNA (braided line for every need) in multicolor.

Contact us to create the rod of your dreams: info@sunrise-italia.com - +39 072125694